KROGER ASSISTANCE

CINCINNATI-BASED GROCERY STORE KROGER HAS LAUNCHED A PROGRAM TO HELP CUSTOMERS WHO RECEIVE GOVERNMENT FOOD ASSISTANCE. 
THE STORE'S "VERIFIED SAVINGS PROGRAM" OFFERS A 20-PERCENT DISCOUNT ON FRUITS AND VEGETABLES TO CUSTOMERS WHO RECEIVE SNAP, WIC, MEDICAID, AND MORE. THE PROGRAM WILL ALSO GIVE THOSE CUSTOMERS HALF OFF STORE MEMBERSHIPS. ENROLLMENT IN "VERIFIED SAVINGS" IS GOOD FOR 5 MONTHS- AT WHICH POINT CUSTOMERS WILL NEED TO RECONFIRM ELIGIBILITY.